![]() ![]() Thus, Apple wants its film and TV selections to strike a certain balance: premium quality and broadly appealing without pushing the boundaries of taste. Someone who buys an iPhone knows what they’re getting. It’s why Apple historically has kept its hardware lineup mostly free of clutter. One reason the company doesn’t make dozens of movies a year is that it’s extremely difficult to make sure seven movies in a given year are any good, let alone 70. Its Apple Store locations are not just powerful marketing tools for “CODA” and “Severance.” They’re a way for Apple to tout its focus on quality. ![]() At $5 a month, Apple TV+ is not trying to compete with Netflix. Apple’s services division, which includes Apple TV+, is a growing part of the company’s overall business as the Cupertino firm diversifies. The Apple TV+ strategy is similar, though it lacks a robust catalog of licensed older titles like Amazon’s.Īpple’s video service exists to help keep customers using the company’s products and to better monetize its install base of 1.8 billion iOS devices. In keeping with its image as the “everything store,” Amazon’s tastes have gravitated from its early highbrow niche phase (“Transparent,” “Manchester by the Sea”) to more middle-of-the-road fare like “Jack Reacher.” ![]() The idea of Amazon’s “flywheel” is that giving customers a better experience improves traffic, which fuels the rest of the business. The point of Amazon Prime Video is to keep Prime on customers’ smart TV screens and sweeten the deal for the subscription delivery offering, which recently hiked its monthly fee from $12.99 to $14.99. These companies don’t need to be in the movie and TV business. Apple’s $192 billion in iPhone sales in fiscal 2021 dwarf the global theatrical box office. The businesses of Apple and Amazon couldn’t be more different from Netflix, which essentially has one source of revenue - subscriptions.Īmazon generated $469 billion in its most recent fiscal year from its e-commerce and cloud computing businesses. So why are they in the entertainment business, anyway? “We’re always looking for endless supplies of money from outside. “Outsiders almost always get burned, and I think these tech guys are savvy enough to know that,” said Stephen Galloway, dean of Chapman University’s Dodge College of Film and Media Arts. ![]()
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